Marketing Science & Practice Journal (MSPRJ) is committed to upholding academic integrity and safeguarding the originality of published research. To this end, the journal employs the Turnitin text-similarity detection platform to screen all submitted manuscripts for potential plagiarism and undisclosed AI-generated content.

Every manuscript undergoes a similarity check as part of the initial editorial screening, prior to being sent out for peer review. A manuscript found to contain plagiarized material, improperly disclosed AI-generated text, or any other form of academic misconduct will be rejected outright and will not proceed further in the review process, regardless of its scientific merit.