This is an open access journal, which means that all content is freely available without charge to the user or his/her institution. Users are allowed to read, download, copy, distribute, print, search, or link to the full texts of the articles, or use them for any other lawful purpose, without asking prior permission from the publisher or the author. This is in accordance with the BOAI definition of open access.

All articles are published under the Creative Commons Attribution 4.0 International License (CC BY 4.0) and are made freely available immediately upon publication. There is no embargo period, no subscription requirement, and no registration is needed to read, download, or reuse any content.

Marketing Science & Practice Journal has published all of its content under an open licence since its launch in 2026.

Open access in practice

• The full text of every article is available in PDF at no cost to any reader, anywhere, from the moment of publication.
• No article is placed behind a paywall at any stage.
• Readers are not required to create an account or provide personal data to access content.
• Each article has its own permanent URL and its own DOI.
• Article metadata is deposited with Crossref and is openly available for harvesting and indexing.
• The journal carries no advertising.