Marketing Science & Practice Journal deposits its content in the [PKP Preservation Network (PKP PN)], a preservation service operated by the Public Knowledge Project using LOCKSS infrastructure and listed in the Keepers Registry. Content is deposited continuously. If the journal ceases to publish, its content remains preserved and can be recovered and made available.

All articles carry a Crossref DOI, which provides a persistent link to the work regardless of any future change in the journal's web address. All DOIs resolve to the published article.

Authors are additionally encouraged to deposit a copy of their published article in their institutional repository. See Copyright and Licensing for the journal's self-archiving terms.