The Impact of AI on Marketing Offer Personalization and Customer Satisfaction: The Mediating Role of Perceived Value and the Moderating Factor of Privacy Concern. Marketing Science & Practice Journal, [S. l.], v. 1, n. 1, 2026. DOI: 10.68102/mspj.v1.i1.a8. Disponível em: https://msprj.com/index.php/MSPRJ/article/view/7. Acesso em: 15 oct. 2026.