AI Hyper-Personalization and Purchase Avoidance Behavior: The Mediating Role of Psychological Privacy Intrusion. Marketing Science & Practice Journal, [S. l.], v. 1, n. 1, 2026. DOI: 10.68102/MSPRJ/v1/i1/a1. Disponível em: https://msprj.com/index.php/MSPRJ/article/view/14. Acesso em: 15 oct. 2026.